About us
Choices is a leading, multi-award winning not-for-profit care organisation based in Newcastle-Under-Lyme. We provide a range of care and support services, including over 55 retirement living and supported living for people with learning disabilities.
The care and support we provide is rated amongst the highest in the UK. Our recent accolades include, ‘Care Employer of the Year’ and ‘Investors in People Gold Accreditation’.
Our approach is based on recruiting and developing highly skilled staff. We know that it is the little things that make a big difference and that when you put your trust in us, we look after everyone in our care, as part of our family.
We work to the very highest standards and as a leader in the care sector, we aim to set those standards and work with others to provide the very best levels of support for everyone in our care.
Choices is part of Housing Plus Group.
Leadership Team
- Wayne Gethings Group Chief Executive
- Les Clarke Executive Director of Care
- Claire Skelton Head of Care Operations
Choices Housing Association is part of Housing Plus Group.
Governance and control are strengthened by the Board’s clear line of sight across the business.
You can find out more about our board members here.
Board members populate the committee structure, including the Group Care Board.

